Effective Media Engagement and Management
This two-day workshop helps professionals better communicate with journalists and media consumers. Participants gain an understanding of today’s media landscape, including the role of both traditional and digital media platforms, and the value of engaging with these audiences. In this workshop, participants will learn to evaluate the newsworthiness of their information and research, how to engage with various types of media, and best practices for conducting interviews. Media training involves rehearsing for interviews to develop more effective outcomes in a real-life interview setting.
Outcomes From Workshop
Through this interactive media workshop, participants view relevant video examples showing techniques that they will be able to put into action right away. Participants spend 50% of their time practicing the techniques through on-camera interviews with real journalists. The workshop is conducted by experienced journalists and digital media specialists who have worked with multiple groups and organizations.
A Different Approach
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Workshop Outline
Journalism
Who are the media – traditional, social and citizen journalism.
Memorization
Understanding your audience and why it’s important.
Media Coverage
What do the media want, what makes news, how to draw coverage and widen audiences.
Media Investigation
Key messages, proof points, storytelling and preparing for media interviews.
Media Strategy
Designing an effective social media strategy.
Strategies For Stories
Strategies for illustrating your story.
Strategies For Overcoming
Strategies for overcoming nervousness.
